DROMe opens its first showroom in Milan on via Gesù 11, further strengthening its presence within the prestigious fashion district, where the flagship store is also based.
The showroom has been designed by the internal team led by Creative Director Marianna Rosati, in collaboration with Mandala Production. It’ s a 300 square meter space located on the first floor of a historic Milanese building and has been completely renovated following the aesthetic codes of the brand. The textured surfaces have been enhanced by clean refined lines, such as bare stone and steel, highlighting them with polished paintings and a sophisticated lighting, warm and alluring.
The walls overlooking the main hall, where the collection is hosted, tell the milestones of DROMe’ s history with a visual narration through archive images, an imaginative excursus from the beginnings until the present day.
The opening of the new space reflects the strategy of stabilization of the national and international distribution, establishing a further important step towards the definition of the identity of the brand by electing Milan as its headquarters. A decision that is testified not only by the choice of opening the very first store here, but also by presenting the new collection with a show as part of the official calendar of CNMI, and by moving in the new Milanese location the main base of Marianna Rosati.
The appointment of Angela Bigini as Commercial Director and Tiziana Panzeri as Area Manager for Italy and Europe outlines the future direction for the DROMe project, that aims at expanding its worldwide distribution through wholesale channels, the opening of ‘ corners’ and monobrand pop ups, in addition to other co-branding operations. Moreover, important commercial agreements have been signed in Russia, Benelux and Asia, with a further confirmation in Germany, Austria and Switzerland. The goal is to double up the revenues in the next three years, together with a boosting activity on social media and celebrity collaborations.
DROMe, to date, is present in 250 exclusive worldwide points of sale, 70 of which alone are located in Italy, the primary market where the brand intends to build up its positioning, in terms of business and image, as part of its strategy for growth.