The incredible set of the Spring/Summer ‘24 fashion show by PHILIPP PLEIN becomes the backdrop for the eyewear campaign launching the new collection created with De Rigo. A modern, colorful amusement park in full ’80s mood, featuring a real carousel at its center to immerse us in the whirlwind of audacity, fun, and disruptiveness typical of the brand.
Photographed by Mattia Guolo and starring Philip Plein himself and model-actress Madalina Ghenea, the Spring/Summer ‘24 campaign stands out for its captivating and provocative shots depicting the two protagonists in a sensual game, expressing a lifestyle of opulence, positivity, and enjoyment.
In the foreground of the images, alongside Philipp Plein and Madalina Ghenea, there are the models of the brand’s new eyewear collection. Glasses with a maximalist aesthetic, extraordinarily iconic, designed for eccentric men and women who love luxury and don’t want to go unnoticed. Stylistic innovation, sophistication in materials, attention to detail, and craftsmanship give life to a collection emblematic of the PHILIPP PLEIN made in Italy style.
The eyewear collection for Spring/Summer ‘24 consists of 21 models, 12 sunglasses, and 9 optical frames. It will be officially launched in the market starting from late February through the De Rigo’s sales network, which includes the most prestigious optical shops and department stores worldwide, as well as in PHILIPP PLEIN boutiques.
