Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of its Milan boutique located on Corso Venezia, a part of the city’s upscale Quadrilatero della moda shopping district. The 100 square meter boutique honors the golden age of Milanese design and celebrates the great architects and designers that made Milan an epicenter of design in the ’50s & ’60s. Each element of the brand’s latest boutique was thoughtfully curated with the touch of a Milanese hand.
Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time.
“The Milan boutique is linked to local influences of its surrounding city, intertwined with the Oliver Peoples lifestyle aesthetic. When designing the boutique, I was inspired by Milanese bourgeois apartments from the ’50s and ’60s. The boutique reflects the same floor plan as these apartments. To the left, you have your living room, complete with a custom-designed seating area. The right is imagined to be the dining room with cabinets and a long table. To the back is the study room, decorated with built-in shelving, a cash desk, and vinyl playing from a turntable designed by the Castiglioni brothers. To truly honor the rich craftsmanship of Milan, we custom-designed all furniture, displays, and lighting from Milanese artisans and sourced select lighting fixtures from vintage collectors. The materials incorporated throughout the boutique include typical elements of Milanese design like Ceppo De Gré stone, Verde Alpi marble, and brass elements.”- Giampiero Tagliaferri, Creative Director of Oliver Peoples.
To celebrate the opening, Oliver Peoples is releasing twenty-five custom pieces of the O’Malley Sun. The O’Malley Sun is one of the brand’s most recognizable and iconic styles to date, originally launched in ‘87. The sunglass is reinterpreted for the Milan boutique in an exclusive colorway, Bordeaux Bark and Teal Polar lenses. These new tones complement the boutique’s unique color palette. For added exclusivity, each style is stamped “1/25” and “Exclusive for Milano” to highlight the bespoke offering.
In addition, the boutique will carry a wide array of sunglasses and optical for men and women with the Resort 2020 collection proudly on display. The collection presents a variety of frames fit for every look, with inspiration taken from the brand’s extensive archive and 1970’s styling. In addition, the assortment expands the brand’s partnership with American fashion house, The Row, adding new styles to the sun and optical collections.