Vogue Eyewear celebrates the beginning of a new season with fashion muse and model Hailey Bieber as its radiant new ambassador and creative partner.

Launching the exclusive collaboration and campaign, the first drop of Hailey’s co-designed collection for Vogue Eyewear frames authentic beauty with celebrity style. Spontaneous, naturally gorgeous, and always in touch with what makes her feel good, she plays with earthy tones, eye-catching shapes, and fine metal to frame every facet of her personality in eight signature looks.

“Vogue Eyewear is known for having unique styles for everyone and I believe eyewear is an accessory that can elevate your look. With this collaboration, we focused on designing options that could fit with any style” states Hailey Bieber.

Shot in a stunning villa, the mood of the campaign is fashion-focused, fun, and glam, with the visuals bringing each style to life in irresistibly real portraits of Hailey’s multi-faceted character. Giving her fans the chance to see the world from her point of view, the shoot captures everything from the premium allure of A-list glamor to her light-at-heart take on natural style.

“This collaboration is special to me because I was able to work with the team to co-design frames that felt natural, but still fashion-forward and fun. The Vogue Eyewear team was so much fun to work with and we had a great time shooting the campaign for the collection” states Hailey Bieber.

Each Hailey Bieber X Vogue Eyewear frame comes with a dedicated signature logo on the temple, as well as a trendy custom-made carry pouch, so you can take them anywhere you want, in style.

Are you ready for a new chapter in style? Let’s Vogue!


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