From New York to Milan, Oakley has become a staple at Fashion Week 2018 – featured prominently in the MSGM, Opening Ceremony, 3.1 Philip Lim and KITH PARK shows.
Off-the-runway, Oakley has continued to set the style agenda with the launch of the Oakley by Samuel Ross collection, an exclusive FW18/19, 20 piece capsule collection, launched during London Fashion Week at Machine-A in London and Slam Jam Milano. Speaking about his approach to the project, which delivered a collection of outdoor performance pieces with a streetwear vibe, Ross said, “It’s been a thinking man’s game of pairing my industrious approach with Oakley’s love and focus on technical performance apparel for the outdoors.”
Additionally, with the growing support for the sport eyewear trend in fashion, key celebrities have been rocking Oakley to accompany their bold fashion styles, including Rita Ora, Pharrell Williams and Dua Lipa. Top styles worn include Flak® 2.0, Flight Jacket, Radar® EV Path® and M2™ Frames.