“I have absolutely no authority to promote sustainability, but I do endorse the idea of thoughtful living and planning for the future with kindness in mind. We all gotta start somewhere.” — Rick Owens
In 2017, Rick Owens contacted VEJA to design a collaboration. For him, it was the most environmentally friendly sneaker brand he could find. For VEJA, it was the opportunity to work with an inspiring mind in his uncompromising universe. At first glance, both sides seem to be wholly contrasting. However, they converge to go beyond trends, and to look for creative and technical innovations.
Designed by both studios, using the new innovative technologies from the VEJA Running project and Rick Owens attitude, the VEJA x Rick Owens running sneaker is minimal and radical. The sole is 45% bio-based and composed of banana oil, sugar cane and rice husk. It is supplemented by an L-FOAM cushion made out of 50% Brazilian natural rubber. The 3D-knit (made from recycled plastic bottles) shapes the shoe and make it seamless and breathable. Combining performance and design, the VEJA x Rick Owens sneaker is available in butter-beige, black and exclusive “dust” grey. The Rick Owens detail can be seen in the bicolor tone-on-tone “V”, the double bands and the back loop signed by VEJA.
“This collaboration seemed a bit odd for both brands, but when we met with Rick Owens and his team, we thought ‘Let’s go!’ Rick really loves VEJA and our field work, and we discovered Rick Owens’ cutting-edge creativity” — Sébastien Kopp
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